Frequently asked questions

FAQ

What is Hammer?

Hammer is an AI assistant built specifically for car dealerships that responds to leads instantly, automates follow-up, and books more appointments.

Who is Hammer for?

Hammer is for franchise and independent car dealerships that want faster lead response and consistent follow-up without adding staff or changing their CRM.

Do I need to change my CRM?

No. Hammer works with your existing CRM and lead sources. There are no new systems for your team to learn.

What leads does Hammer respond to?

Hammer responds to leads from Facebook ads, Cargurus, Craigslist, Autotrader, carsforsale, website leads, inbound texts, and more.

Can I customize my AI Assistant?

Yes, you can customize your AI's tone, personality, approved language, special rules, hours, and much more directly in your Hammer account. Our team can also do it for you.

What CRM's does Hammer work with?

Hammer works with Dealertrack, Tekion, DealerCenter, carsforsale, CDK, eLeads, VinSolutions, and many more.

Can Hammer speak in Spanish or other languages?

Yes, Hammer is multilingual. Your AI can respond in the native language that your customer is speaking to you in.

What is 10DLC?

Stands for "10-digit-long-code". Phone carriers require businesses to register their texting numbers to help reduce spam and keep messages delivering reliably. Hammer handles this for you. During onboarding, our team will register your dealership’s number to ensure your texts go through without interruptions or carrier blocks.