How long does Hammer take to set up?
By the Hammer team · Reviewed August 17, 2026
Most stores go live in under 48 hours. Onboarding is 100% hands-off. Hammer's team connects your CRM and lead vendors. Your desk does not run a tech project.
What we connect
- Your existing CRM (VinSolutions, DealerSocket, eLead, CDK, Reynolds, DriveCentric, Tekion, and others)
- Lead sources: SMS, Facebook Messenger, Marketplace, Facebook and TikTok ads, OfferUp, Craigslist, webchat, OEM feeds, CarGurus, AutoTrader, Cars.com, CarFax, Edmunds, TrueCar, and others
- Inventory, so the AI answers with real vehicles
- Inbound call transcription, so missed and answered calls get a text follow-up
What we need from you
- Dealership website
- Which CRM you run
- Which lead sources you want live first
- A contact who can approve vendor access
That is it. We do the vendor work.
What "live" means
- New leads on connected channels get a text in under 5 seconds
- Follow-up is running. The AI re-reads open conversations daily. You can edit any follow-up and any time in the dashboard.
- Appointments write into the CRM your team already uses
- You can change playbooks and tone yourself. No scheduled CS call required to sound like your store.
If a human takes over a thread, you can pause the AI or let it continue when they leave.
What it is not
Not a CRM migration. Not a six-week install. Not a voice-bot rollout. Hammer is the first-reply layer on the system you already have.
Price
Starting at $99/mo. See pricing. 2,500+ independent and franchise stores in the US and Canada. 4.6 stars across 266 Google reviews.
FAQ
How long does Hammer onboarding take?
Under 48 hours.
Do we have to switch CRMs?
No.
Is onboarding hands-on for the store?
No. Hammer connects the vendors.
What do you need from us?
Website, CRM name, which lead sources to connect first, and someone who can approve access.
How fast does it respond once live?
Under 5 seconds.
See Hammer answer your own leads. Live in under 48 hours, inside the CRM you already use.
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