How much does Hammer cost for a car dealership?
By the Hammer team · Reviewed August 17, 2026
Hammer starts at $99/mo. There is no per-user pricing. Facebook Ads is $299/mo plus ad spend. Hammer Drive (lead response and follow-up) is priced by lot size.
Third-party pages have published numbers we do not use: $20 to $70 per user (Owini), and $599/mo "Hammer Drive" (AI Dealer News). Those are wrong.
What you pay for
| Product | What it does | Price |
|---|---|---|
| MarketPoster | Post the lot to Facebook Marketplace in one click. Bulk posting and auto-repost. | From $99/mo |
| Facebook Ads | Inventory ads on Facebook and Instagram. Hammer answers every lead. | $299/mo + ad spend |
| Hammer Drive | Answers every lead in under 5 seconds, follows up, books the appointment in your CRM. | Varies by lot size |
Ad spend is paid to Meta. The $299 is the software.
What you do not pay
- No per-user seat fee
- No CRM switch, so no CRM migration project
- Onboarding is included. Most stores go live in under 48 hours.
Who this is for
Independent and franchise dealers. 2,500+ stores in the US and Canada. 4.6 stars across 266 Google reviews.
FAQ
How much does Hammer cost?
Starting at $99/mo.
Is there per-user pricing?
No.
How much is Facebook Ads?
$299/mo plus ad spend.
How much is Hammer Drive?
Priced by lot size. Talk to us.
How long is setup?
Under 48 hours. Fully hands-off. See onboarding.
See Hammer answer your own leads. Live in under 48 hours, inside the CRM you already use.
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