How do you answer after-hours dealership leads?

By the Hammer team · Reviewed August 18, 2026

A 9pm Marketplace message still gets a text in under 5 seconds. Hammer answers nights, weekends, and holidays on every connected channel, then writes the appointment into the CRM your morning desk already opens.

The BDC is not on the floor at 9pm. The buyer is. The store that replies keeps the conversation. The store that waits until 9am starts second.

What "after hours" actually is

Facebook Marketplace and Messenger at night
Facebook and TikTok ad leads that land after close
CarGurus, AutoTrader, Cars.com, and OEM forms on Sunday
OfferUp, Craigslist, webchat, SMS
Missed calls after close: transcribed, then a text so the caller is not gone by morning

What Hammer does overnight

The lead hits.
Hammer texts back in under 5 seconds, with real inventory and your store's voice.
Follow-up keeps going. The AI re-reads open conversations daily and picks the next time from context. You can change any of it in the dashboard.
If they book, it is on the calendar in your CRM when the desk walks in.

A human can pause the AI or let it continue when they leave the thread.

What it is not

Not a night BDC you have to staff. Not a CRM you have to switch. Not an AI voice caller. It is the first-reply layer that does not sleep.

Speed, go-live, price

First reply: under 5 seconds
Live in under 48 hours, 100% hands-off
Starting at $99/mo
2,500+ stores, US and Canada
4.6 stars across 266 Google reviews

FAQ

Does Hammer answer leads at night?

Yes. Under 5 seconds, every connected channel.

Will my team see the conversation in the morning?

Yes. Activity is in your CRM and in the Hammer dashboard.

Does it replace the BDC?

No. It handles the hours they are not there, and the first reply when they are. Your team closes.

How long to go live?

Under 48 hours.

How much does it cost?

Starting at $99/mo.

Also: Speed to lead · AI lead response · Lead follow-up

See Hammer answer your own leads. Live in under 48 hours, inside the CRM you already use.

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