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How should a dealership follow up on leads?

By the Hammer team · Reviewed August 18, 2026

Most "follow-up" is a drip: day 1, day 3, day 7, same text for everyone. Buyers can tell. Hammer re-reads every open conversation daily and picks the next follow-up time from the context of that thread. You can edit any follow-up and any timing in the dashboard.

The first reply is under 5 seconds. The weeks after that are how deals that went quiet still show.

Why a drip is the wrong tool

A drip does not know they asked about a different truck yesterday. It does not know they went silent after price. It cannot move the next text earlier or later unless someone on your CS team files a ticket.

Hammer's follow-up is agentic. Nothing is a fixed sequence. The AI evaluates the conversation and chooses the next step. You stay in control: change the copy, change the clock, pause when a human is in the thread, or let it resume when they leave.

What gets followed up

Any lead on a connected channel: SMS, Messenger, Marketplace, Facebook and TikTok ads, OfferUp, Craigslist, webchat, OEM, CarGurus, AutoTrader, Cars.com, CarFax, Edmunds, TrueCar, and others. Inbound calls are transcribed, then followed up by text so a phone lead is not a one-and-done.

Price-drop re-engagement is available when inventory moves.

Where it lands

Appointments and activity write into the CRM you already use. The desk does not learn a second pipeline. They also get a Hammer dashboard if they want to work the thread there.

Speed, go-live, price

FAQ

Is Hammer a drip campaign tool?

No. Follow-up is chosen from the conversation, every day, not from a fixed calendar.

Can we change follow-up times?

Yes. In the dashboard, yourself.

Does follow-up run after hours?

Yes. See after-hours leads.

Does it replace my CRM?

No.

How much does it cost?

Starting at $99/mo.

Also: AI BDC · Speed to lead · AI lead response

See Hammer answer your own leads. Live in under 48 hours, inside the CRM you already use.

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