How do you answer CarGurus leads fast enough?

By the Hammer team · Reviewed August 18, 2026

A CarGurus form still gets a text in under 5 seconds. Hammer answers it, follows up until they book, and writes the appointment into the CRM your desk already opens.

CarGurus buyers hit more than one store. The first human-sounding reply wins. Same morning is already late.

What Hammer does with a CarGurus lead

1. The lead hits.
2. Hammer texts back in under 5 seconds, with real inventory and your store's voice.
3. Follow-up keeps going. The AI re-reads the thread daily. You change copy and timing in the dashboard.
4. When they book, it is on the calendar in VinSolutions, DealerSocket, eLead, CDK, Reynolds, DriveCentric, Tekion, or whatever you already run.

Same treatment for AutoTrader, Cars.com, CarFax, Edmunds, TrueCar, OEM, Marketplace, ads, OfferUp, Craigslist, webchat, and SMS. Inbound calls are transcribed and followed up by text.

What it is not

Not a drip you cannot edit. Not a CRM you have to switch. Not an AI voice caller. Not a CarGurus-only toy. It is the first-reply layer on every connected channel.

Speed, go-live, price

• First reply: under 5 seconds
• Live in under 48 hours, 100% hands-off
• Starting at $99/mo
• 2,500+ stores, US and Canada
• 4.6 stars across 266 Google reviews

FAQ

Also: Facebook Marketplace leads · Speed to lead · AI lead response