How do you answer Facebook Marketplace leads?

By the Hammer team · Reviewed August 18, 2026

A Marketplace message still gets a text in under 5 seconds. Hammer answers the thread, follows up until they book, and writes the appointment into the CRM you already use. MarketPoster posts the whole lot in one click, from $99/mo.

The store that replies keeps the conversation. The store that waits until morning starts second.

What Hammer does on Marketplace

• Answers inbound Marketplace and Messenger messages in under 5 seconds
• Uses real inventory and your store's voice
• Re-reads open conversations daily and picks the next follow-up. You edit any of it.
• Posts the lot: bulk post, auto-repost, so listings stay on top (MarketPoster, from $99/mo)
• Books into VinSolutions, DealerSocket, eLead, CDK, Reynolds, DriveCentric, Tekion, and others

After hours is covered. A human can pause the AI or let it continue when they leave the thread.

What it is not

Not a Chrome extension you babysit. Not a CRM switch. Not an AI voice caller. It is the first-reply layer plus the poster.

Speed, go-live, price

• First reply: under 5 seconds
• Live in under 48 hours, 100% hands-off
• MarketPoster from $99/mo. Facebook Ads $299/mo + ad spend if you want inventory ads too
• 2,500+ stores, US and Canada
• 4.6 stars across 266 Google reviews

FAQ

Also: After-hours leads · CarGurus leads · AI lead response