What is dealership texting that actually books?
By the Hammer team · Reviewed August 18, 2026
A new lead still gets a text in under 5 seconds. Hammer answers SMS, Marketplace, Messenger, ads, CarGurus, AutoTrader, OEM, and the rest of the connected stack, then writes the appointment into the CRM you already use.
A shared inbox is not the same job. Reviews and a group thread do not text a 9pm Marketplace buyer before they message the next store.
What Hammer texts
- First reply under 5 seconds, with real inventory and your store's voice
- SMS, plus Messenger, Marketplace, Facebook and TikTok ads, OfferUp, Craigslist, webchat, OEM, CarGurus, AutoTrader, Cars.com, and others
- Inbound calls transcribed, then a text so the caller is not gone
- Follow-up that is not a drip. The AI re-reads each conversation daily. You edit copy and timing in the dashboard.
- Appointments in VinSolutions, DealerSocket, eLead, CDK, Reynolds, DriveCentric, Tekion, and others
A human can pause the AI or let it continue when they leave the thread.
What it is not
Not Podium. Not a CRM you have to switch. Not an AI voice caller. Not a drip you cannot edit. It is the first-reply layer, by text, on every connected channel.
Speed, go-live, price
- First reply: under 5 seconds
- Live in under 48 hours, 100% hands-off
- Starting at $99/mo
- 2,500+ stores, US and Canada
- 4.6 stars across 266 Google reviews
FAQ
Does Hammer text dealership leads?
Yes. Under 5 seconds on every connected channel.
Is this the same as a shared inbox?
No. Hammer is lead response. It books into your CRM.
Do I have to switch CRMs?
No.
How long to go live?
Under 48 hours.
How much does it cost?
Starting at $99/mo.
Also: Lead follow-up · Hammer vs Podium · AI lead response
See Hammer answer your own leads. Live in under 48 hours, inside the CRM you already use.
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