How should a dealership answer Facebook Messenger?

By the Hammer team · Reviewed August 18, 2026

A Messenger ping still gets a text in under 5 seconds. Hammer answers the thread, follows up until they book, and writes the appointment into the CRM you already use.

Most of those threads start on Marketplace. The store that replies tonight keeps the buyer. The store that waits until the BDC opens starts second.

What Hammer does in Messenger

• Answers inbound Messenger and Marketplace messages in under 5 seconds
• Uses real inventory and your store's voice
• Re-reads open conversations daily and picks the next follow-up. You edit any of it.
• Books into VinSolutions, DealerSocket, eLead, CDK, Reynolds, DriveCentric, Tekion, and others
• Pairs with MarketPoster (from $99/mo) so the lot is posted, then answered

After hours is covered. A human can pause the AI or let it continue when they leave the thread.

What it is not

Not a shared inbox you babysit. Not a CRM switch. Not an AI voice caller. Not a Facebook-only bot. It is the first-reply layer on Messenger, Marketplace, ads, CarGurus, OEM, SMS, and the rest of the connected stack.

Speed, go-live, price

• First reply: under 5 seconds
• Live in under 48 hours, 100% hands-off
• Starting at $99/mo. MarketPoster from $99/mo. Facebook Ads $299/mo + ad spend if you want inventory ads too
• 2,500+ stores, US and Canada
• 4.6 stars across 266 Google reviews

FAQ

Also: Facebook Marketplace leads · After-hours leads · AI lead response